about

The initial idea for what started as Fusion Athletics came up in casual conversation with my now-partner David (Lars) Thompson. We were hanging out in the gym after a workout and chatting about life’s problems when Lars saw a spark in my eyes and immediately noticed something different about me. As he explains it, “Brian has an attitude and aptitude with a hunger for continuous improvement.” Lars has served as vice-president and COO for a few select niche companies, where he has grown organizations and profitability with tremendous success. Most HR experts would have frowned at this partnership, calling it the odd couple of the health and fitness organization chart. On the contrary, we have quickly become a match made in heaven in the world of entrepreneurship. We spent many an evening discussing the details of the business and how, if I wasn’t weighed down by the less than perfect standards that I was accustomed to, that success was an afterthought. We started meeting regularly to review business plans, pro-forma financials, and everything else we thought might be relevant. We talked regularly about how we could build a business that would bring a professional fitness experience and how we could do it in a way that was unique to us, SOMETHING SPECIAL!

 

In early 2018, I left my job with a local police department and those fitness and business fantasies that Lars and I had talked about became real. Like every new business, we have made lots of mistakes and worked hard to correct them as quickly as we could. Fortunately, we believe that we are able to make things right more often than not. If you come visit our locations, you’ll notice that each one has its own unique community and people. But one thing is certain, our vision remains the same: not to create 10,000 separate businesses, but to create one business 10,000 times.

❖    CrossFit Tides Established October, 2012

❖    Fusion Athletics, LLC. Encompassing CrossFit Tides, CrossFit Torrent and CrossFit     Current, established March, 2018